Weekend Doll Threads by Yuriko
At Weekend Doll, many of our designs begin with a fascination for the elegance of the late 1930s and early 1940s. It’s a period of fashion we always come back to. Clothing during the period went through many different phases, from the fashions left over from the 30s at the opening of the period to wartime utility wear before Dior’s New Look in 1947. Fashion consequently saw lots of change, yet remained elegant and practical for the lives different people were leading at the time.
The Vivien Dress was inspired by tea dress silhouettes from the 1940s; softly structured through the shoulders, tapered through the waist, and flowing gently through to the skirt. Dresses from this era were designed to flatter the body while still feeling comfortable enough to wear day to day.
When designing the Vivien Dress, I made sure to keep this in mind. I wanted to recreate that same harmony: a vintage-inspired dress that feels elegant but is still easy and enjoyable to wear whilst navigating modern life.
The 40s are recognisable for the emphasis it placed on the shoulders, which remained strong throughout the period. This started as a puff left over from the late 30s and developed into a more structured shoulder, taking influences from uniforms worn both by men and women. This shape found its way into trends of the time to emphasise the waistline and to keep silhouettes synchronised across civilian and wartime wear.
For the Vivien Dress, we followed this structure closely, incorporating elements such as gentle shoulder gathers, discreet shoulder pads hidden inside the dress and a shaped waistband panel.
These small details helped create the line that makes 1940s-style dresses so flattering on all body types.
The image from Pinterest
The 1940s tea dress remains a timeless staple because of its flattering and favourable shape, whilst still being comfortable to wear more casually.
The Vivien Dress features a fitted waistband that gently defines the waist before flowing into a skirt that flares softly and femininely. The skirt drapes beautifully and sways effortlessly with every step.
It’s a silhouette that flatters many different body types and is one of the reasons vintage-inspired tea dresses have remained so popular today.
The 1940s Tea Dress Image from Pinterest
Another standout feature of the Vivien Dress is its floral prints, an original print designed by us.
Rather than selecting ready-made fabrics, we make sure to design our prints from scratch. I often take references from the period and then redraw the floral motifs myself, so they feel authentic to the era whilst still looking fresh and vibrant.
For the Vivien Dress, we created two prints:
Both prints were carefully designed to look beautiful while perfectly complementing the 1940s silhouette.
Designing prints for Weekend Doll is always a process of refinement.
We begin by drawing the floral motifs and arranging them into a repeat pattern. From there we experiment with colour combinations and play with scale until the design feels balanced.
I always consider versatility, aiming for prints that can be worn effortlessly with a variety of colours. We adjust the tones carefully so the dress can be styled with a range of cardigans and knitwear.
A vintage-inspired floral dress should make the wearer feel they can wear it again and again, while still feeling excited each time.
Once the print has been finalised, the next step is developing the fit.
During our fittings, we carefully review the dress on the body, making adjustments where need be. Finer details such as the neckline, waist placement and how the skirt falls are refined during this stage also.
Dresses worn during the 1930s and 40s fell beautifully, but they were designed for women living in a time very different to ours. At Weekend Doll, we aim to recreate the elegance of the past while ensuring the fit works comfortably for the modern women of today.
The Vivien Dress went through several fittings to achieve this balance. The goal ultimately was to create a dress that feels comfortable to wear, while maintaining the elegance of a 1940s silhouette that inspires and defines many of our designs.
The Vivien Dress was designed to be worn often, not just kept in your wardrobe for special occasions. After all, we want to emphasise just how re-wearable our pieces are, as women in history would have re-worn their clothing until they could no longer do so.
However you choose to style the Vivien Dress, whether with knitwear for colder days to wrap around your shoulders in the evening, or topped with a jacket for more formal occasions or paired with wedged 40s style sandals for the summer, I made sure to keep this in mind so she is as versatile as she can be.
For me, this is what vintage-inspired fashion is all about: timeless pieces that can bring a little elegance into the lives of those who want to carry the elegance of the past with them in a sustainable and considered way.
The name Sophia means intelligence and wisdom, but our new Sophia dress is more than that: stylish, practical and forever.
The Sophia is inspired by the 40s and 50s: a turning point in fashion as utilitarian styles gave way to the New Look and feminine silhouettes of the fifties. The shirt dress, also known as the housecoat, was an incredibly popular casual style of dress during the 40s, worn at home during the day for comfort, ease and practicality
The beautiful styles of the 1950s
Its popularity continued through into the fifties, maintaining the powerful shoulders and statement buttons of its utilitarian roots but developing a fuller skirt and longer hem in line with the trending styles of more formal dresses. Women were always perfectly turned out, and the shirt dress was no exception to this.
Our shirt dress takes inspiration from these styles, with an A-line skirt and perfectly nipped-in waist, guaranteed to flatter any figure. The statement collar adds further vintage-inspired glamour and the skirt is reminiscent of the iconic Poodle skirt that debuted in.
The 1940s shirt dress was just as versatile as our Sophia
At Weekend Doll, we understand the importance of pockets (perfect for your lippy or phone for quick selfies), so the Sophia has beautiful statement pockets for added practicality and a centre front inverted pleat to create movement, comfort and above all, style.
Designed for the autumn and winter, the design process focused on warmth and style. Our first sample was made in a heavy crepe fabric to create a gorgeous tucked skirt. However, the weight of this made the waistline drop, obscuring the beautifully cinched waist and caused our machinist to break seven needles in the sampling process!
We attempted to modify this by removing the tucks in the skirt, however, this caused similar problems. We were also thwarted in our attempts to find a more suitable fabric sourced in the UK.
After weeks of searching, we found a beautiful medium-weight viscose mix, in a classic black-and-white check print that harks back to the ever-popular houndstooth of the 50s. The resulting dress is elegant and chic but doesn’t compromise on warmth and practicality.
Also available in a Viscose mix crepe in deep green or cranberry red that will be perfect for the festivities of December, the Sophia is a timeless piece. It can so easily be dressed up or down with the right accessories. The construction of the fabulous pleat skirt will let you dance the night away whilst the neutral tones are perfect to pair with a pop of colour bag and vintage heels. Or it can be dressed down for an autumnal walk in the park with some dainty flats and a cardigan.
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Some History
The 30s and 40s were undeniably fashionable decades, with garment technology making strides and the birth of the house of Dior in the late 40s. A defining piece of women's fashion from the era was the tea dress: with its flattening, nipped waist and full skirt.
Despite the tragedy of the Second World War, this period of fashion history is often defined by glamour and romance. Skirts were full, sleeves were puffy or frilled and waists were nipped in perfectly. As a result of the war, the American ready-to-wear scene flourished, introducing sportier lines and opting for more accessible fabrics.
Muted colours were also in style, with prints dominated by florals and gingham check, much like the fantastical land that was the backdrop for the now classic film, The Wizard of Oz.
However, as a juxtaposition to the utilitarian styles of the 40s, colour palettes became brighter and fun. Hemlines rose to accommodate practicality and fashion drew heavy influence from stars such as Rita Hayworth and Diana Vreeland.
Rationing continued beyond the war, but 1947 saw Christian Dior debut his now infamous ‘new look’ collection, which emphasised and cemented the already feminine and flattering silhouette of the decade.
The collection introduced styles such as the A-line and the Bar jacket, focusing on form and technique- which we have also done in the creation of our Rita dress.
The pattern for this gorgeous garment was made from scratch but inspired by the styles of the 30s and 40s. This accommodates the modern woman's body, which is often very different from the figures of the 30s, but is just as flattering as the dresses of the time were.
With its high neckline, gather on the bust and high-waisted fit, it really is one of the most flattering and versatile dresses you could own. The dress is cut on the bias, creating a fluid, waterfall hem that moves perfectly with every step.
We took inspiration from other 1940s styles for the Rita dress. Image from Google
The dress is mocked up in a toile first (almost like a rough draft of a garment, made in a simple fabric) and then, once the fit is perfected, we create a sample in our chosen fabric, often making a few to truly hone the shape and fit of the garment.
For this piece, we also created a beautiful disty floral print in a classic autumnal 1930s palette. The print features a repeated motif of flowers, leaves and berries for a festive touch.
Styling the Rita
Despite not being an exact replica of a 30s or 40s dress, the Rita is an instant classic and equally as versatile, as the slow fashion model of the time often allowed clothes to be. It’s authentic and stylish, fitting in at any event: whether it's a decade-themed party or just a picnic in the park.
The dress lends itself to many occasions, with a detachable belt that means you can mix and match your accessories as you please.
For a coffee date or lunch out, pair the Rita with some neutral-coloured tights, vintage lace-up heels or flats. But to take this look to evening wear, add some of our beautiful jewellery with a selection of bangles and a statement necklace.
Share you Rita looks with us at, @weekenddoll on Instagram.
As classic and classy as its namesake actress, the Bette Midi skirt harks back to an age of elegance and glamour. Just as popular as it was in its heyday, the midi skirt is perfect for any occasion. Inspired by the traditional midi skirts of the 1930s, the Bette should be a staple in every vintage lover and kitsch kitten’s wardrobe.
A little history on the skirts of the 1930s
Despite the frivolity and fun of the 1920s, the fashion of the 30s was focused on practicality as well as glamour. In the wake of the Wall Street Crash, hemlines dropped below the knee and the waistband rose to sit just above the natural waist. This modest style was flattering and functional, but still feminine, with the nipped waist and slightly flared hem highlighting the curves of its wearer.
Style at the time, especially ready-to-wear designs, took heavy inspiration from Hollywood. Films, actresses and costumes inspired the wardrobes of everyday women and the popular styles of the time reflected that. Just as the summer of 2023 saw Greta Gerwig's Barbie movie dominate the fashion scene, blockbusters such as Gone with the Wind and The Wizard of Oz influenced trends of the 1930s.
The decade wasn’t just about the movies though. Women’s fashion was also impacted by the move of more women into the workplace, meaning clothes had to be as wearable and functional as they were feminine and flattering.
Our Bette Midi skirt embodies all this. Recreated for the modern, Weekend Doll woman who is also a hard worker and stylish individual, the Bette Midi skirt falls just under the knee in a beautiful heavy crepe fabric- allowing for movement, a subtle swing and a perfectly dropped silhouette. As was often traditional with vintage garments, the Bette is produced to be a bit larger and then pinned perfectly to each wearer’s fabulous and individual figure, creating that flared hem and petal-like silhouette that defined the decade.
The skirt is also lined halfway, giving warmth, durability and a style that will sit perfectly on anyone.
As is key to all our work at Weekend Doll, as well as our lovely customers, the Bette Midi is of the highest quality and sustainably made, in line with the slow fashion of the 30s.
Styling the Bette Midi
A vintage classic, the Bette Midi can be worn in a variety of ways. It can be workwear, evening wear or even weekend attire.
Ooze retro refinement by pairing the Bette Midi with our equally sumptuous Grace Wrap blouse, a delicate pair of kitten heels, dainty jewels and a beret (which you can read how to style Here) for a glamorous weekend outfit.
But this skirt is really the perfect companion for anything - from a casual cardi to a fantastically embellished shirt.
Or for a more 21st century spin, using pieces everyone will already have tucked away in their wardrobe, try the Bette Midi with a boxy t-shirt, oversized blazer (if it’s vintage or second hand, even better) and some chunky block heels.
Let us know how you style the Bette on Instagram, at @Weekenddoll
Sailor Pants are an instantly recognisable, iconic garment still often seen on fashion catwalks. Their timeless appeal comes from their flattering shape – a high waist and wide legs creating a sleek silhouette. They were a staple piece in women’s wardrobes in the 1930s and 40s, inspired by 1920s Asian clothing and worn as lounge pants.
In the 1920s, there were very few options for women wanting to wear trousers. They were rarely seen in public, used only for lounging in the home, sports activities, and the beach. Lounging trousers and beach pyjamas were actually very similar, allowing women to go from the beach to home respectably.
In the 1930s came the introduction of suspender overalls for young girls. These were for messy outdoor play and were sturdier than the pretty dresses and skirts children often wore. Fashion companies soon realised that women wanted these too. Many women had taken to wearing men’s overalls for tougher, dirtier jobs, so workwear options were finally introduced for them.
But it didn’t stop there. Sailor pants were already popular with men, usually in navy blue and white designs, with contrasting stripes and buttons and anchor or sailboat motifs. Sometimes they even had a rope belt.
Women’s versions had side button openings instead of a front fly and were called slacks. They were high-waisted, with wide legs that were either cuffed or flared. They became more popular for everyday wear when stars such as Katherine Hepburn, Joan Crawford and Ingrid Bergman started to wear them in public.
Plain slacks were often worn for farm or factory work. They’d have elements that were considered masculine, like belt loops, pleats, and coin pockets, and were made with sturdy fabrics like denim, cotton, and wool.
Once WW2 hit, beach pyjamas fell out of fashion, as they were seen as a waste of valuable fabric. The sailor leg tapered slightly so they were more practical for factory work. These trousers were not very flattering to the female form, but demand pushed fashion houses to introduce more feminine cuts after the war. Sailor pants paved the way for the bolder bell-bottomed trousers of the 1960s and 70s.
We’ve taken all the best bits of trousers from the 1930s and 40s and bundled them up into these stylish sailor pants. The wide legs and high waist perfectly emulate the vintage look, while the front-opening buttons nod back to men’s early trouser designs.
The effect is incredibly flattering, with the trousers elongating your legs and accentuating your waist for a slimming look. Made with a viscose-mix polyester, they have a slight stretch and feel airy for the most comfortable wear. They are also very versatile and easy to dress up or down, depending on the activity.
These gorgeous trousers are perfect for throwing on when you just don’t know what to wear. Add a blouse and retro accessories to get more smarter retro look or try our Ann striped top with a cropped cardigan and beret to really enhance that 1930s nautical chic style.
Possibly the most famous movie star of all time, Marylin Monroe was the epitome of Hollywood glamour. In recognition of her contribution to fashion, we’ve created the Monroe Trouser in denim, so you can emulate her effortless off-duty style.
Marilyn Monroe modeling for Frank and Joseph’s salon, 1946
Before the First World War, women didn’t wear trousers at all. But when all the men went off to war, the women needed to pick up the slack in factories across the country. Working in dresses and skirts was impractical, so they had to wear men’s trousers. It was usual to see women wearing boilers suits and breeches as they got to grips with roles they had never had to fulfil before.
When the war was over, women fell back into their old routines, and the dresses were back. But women were less opposed to the trouser look.
With the arrival of the Second World War, there was a trouser revival. Overalls and coveralls were the two-legged garments of choice, typically made with denim. This thick, stiff material was durable and held up well to the rigours of factory life.
Accessories really came back in the 1950s. Not only was jewellery a luxury in the 40s, but it wasn’t sensible to wear it around the factories. Women wore headscarves and gloves and wore their hair in pinned curls to keep it out of their faces. When the war was over, everywhere you looked people were wearing gloves, hats, belts and glasses. The more the merrier! The Golden Age of Capitalism was being celebrated and expressed in fashion.
If you want a more casual, off-duty Marylin style, wear your Monroe trousers with a button-up shirt, and a head scarf, and keep jewellery to a minimum. Add a touch of elegance with a blouse instead of a shirt. If, however, you prefer the more is more look from the 50s, add accessories wherever possible.
We also love these classic jeans with our Ann and Janet tops for a simple, sophisticated look.
Our incredibly flattering Monroe Trousers capture the mood of an era perfectly, with a medium weight stretch fabric that looks good on everyone. Rolled-up hems were the fashion, but you can roll yours up or down, depending on how wide you want the section to be.
While fashion was important, women were beginning to understand practicality at that time, so pockets were essential. Our Monroe Trousers include both a side pocket and a back pocket, as well as cute belt tabs to hold a thin belt – just remember to choose one with a big metal buckle.
You might also like our Monroe Skirt in denim. It has practical side pockets and a patched pocket at the back. The belt loops have cute button embellishment to represent that esteemed Western style. Dress it up or down in the same way as the trousers.
War naturally bought with it a period of frivolity and rationing. We now know so much more about the environment and, in an attempt to reduce our waste, we adopt those same restrictive methods to our production.
Our Monroe trousers and skirts are made in small batches, right here in the UK. Not only does this help reduce our carbon footprint, but it also ensures our production benefits local businesses.
Fashion has always been a mirror of its time, reflecting the spirit, struggles, and aspirations of society. The 1940s and 1950s, in particular, gave us some of the most iconic and enduring dress styles that continue to captivate vintage enthusiasts today. From the elegant austerity of 1940s dresses to the feminine exuberance of 1950s dresses, these decades offer a treasure trove of inspiration for anyone looking to add a touch of retro glamour to their wardrobe. Let’s dive into the allure of these timeless designs and explore why they remain so beloved.
The 1940s were shaped by the challenges of World War II, which had a profound impact on fashion. With fabric rationing in place, designers were forced to get creative, resulting in 1940s dresses that were both practical and chic. These dresses were defined by their structured silhouettes, modest hemlines, and an emphasis on functionality without sacrificing style.
One of the standout features of 1940s dresses was the tailored fit. Think nipped-in waists, padded shoulders, and A-line skirts that fell just below the knee. These elements gave women a polished, put-together look, even in times of scarcity. Popular fabrics included cotton, rayon, and wool, often in muted tones like navy, olive, or soft pastels, though floral prints added a touch of cheer to everyday wear.
Day dresses were versatile, often adorned with subtle details like sweetheart necklines, puffed sleeves, or button-down fronts. For eveningwear, 1940s dresses took on a more glamorous edge, with slinky silhouettes and delicate embellishments like lace or sequins. The iconic “tea dress” also rose to prominence, offering a blend of comfort and elegance that suited both casual and semi-formal occasions.
What makes 1940s dresses so appealing today is their understated sophistication. They strike a perfect balance between form and function, making them ideal for modern wardrobes. Whether you’re attending a vintage-themed event or simply want to channel the grace of wartime heroines, a 1940s-inspired dress is a timeless choice.
As the world emerged from the hardships of war, the 1950s ushered in a new era of optimism and femininity. 1950s dresses are perhaps the most recognisable vintage style, thanks to their full skirts, cinched waists, and playful charm. This was the decade of the “New Look,” introduced by Christian Dior in 1947, which celebrated extravagance and redefined women’s fashion.
The hallmark of 1950s dresses was the hourglass silhouette. Full, voluminous skirts—often supported by petticoats—paired with fitted bodices created a dramatic, flattering shape. Swing dresses and fit-and-flare styles became wardrobe staples, perfect for everything from picnics to dances. Fabrics like cotton, taffeta, and satin were popular, with bold patterns such as polka dots, gingham, and florals adding a joyful touch.
For eveningwear, 1950s dresses were nothing short of show-stopping. Think strapless gowns with sweeping skirts or cocktail dresses with intricate beadwork. These designs exuded glamour, capturing the elegance of Hollywood icons like Audrey Hepburn and Grace Kelly.
The enduring appeal of 1950s dresses lies in their versatility and femininity. They’re perfect for those who love to embrace their playful side while still looking effortlessly polished. Whether you’re twirling at a rockabilly event or sipping tea at a garden party, a 1950s-inspired dress will always make you feel like the belle of the ball.
The resurgence of vintage fashion has brought 1940s dresses and 1950s dresses back into the spotlight, and it’s easy to see why. These styles offer something for everyone—whether you’re drawn to the poised restraint of the 1940s or the exuberant femininity of the 1950s. They also flatter a wide range of body types, thanks to their focus on accentuating the waist and creating balanced proportions.
Sustainability is another reason these dresses are making a comeback. With fast fashion under scrutiny, many are turning to vintage or vintage-inspired clothing for its quality and longevity. A well-made 1940s dress or 1950s dress can last decades, offering a stylish and eco-conscious alternative to disposable trends.
Moreover, these dresses allow wearers to tell a story. Each piece carries the essence of its era, evoking nostalgia for a time when fashion was crafted with care and worn with pride. Whether you’re sourcing an authentic vintage frock or opting for a modern reproduction, you’re embracing a piece of history.
Bringing 1940s dresses and 1950s dresses into the 21st century is easier than you might think. For a 1940s look, pair a tailored tea dress with classic pumps and a structured handbag. Add a wide-brimmed hat or a pair of gloves for extra authenticity. If you’re going for a 1950s vibe, a full-skirted swing dress looks fabulous with ballet flats or kitten heels. Don’t forget a bold red lip and a pearl necklace to complete the retro glamour.
Both styles lend themselves to accessorising, so have fun experimenting with vintage-inspired jewellery, scarves, or even a classic cardigan. The key is to balance the nostalgic elements with modern touches to create a look that feels fresh yet timeless.
The charm of 1940s dresses and 1950s dresses lies in their ability to transport us to a bygone era while remaining utterly relevant today. From the resilient elegance of the 1940s to the joyful exuberance of the 1950s, these dresses capture the spirit of their time and continue to inspire fashion lovers around the world. Whether you’re a vintage aficionado or simply curious about retro style, there’s no denying the allure of these iconic designs. So why not slip into a 1940s tea dress or twirl in a 1950s swing dress? You might just find yourself falling in love with the magic of vintage fashion.
The Betty Dress is inspired by the classic tea dress that was once a staple piece in a woman’s wardrobe. The look is flattering and versatile, working for many different occasions while nipping in the waist. Here’s a look at how this dress captures the mood of an era.
In the 1930s, dresses conformed to a certain shape. An advertisement for Wards in 1937, uncovered by www.vintagedancer.com, described the look as “wide shoulders, slim fitted waists and swingling lines.”
The dresses would be fitted through the hips with a flare from the mid-thigh that ended at the calf. One popular fashion in the early 30s was to have skirts made of multiple panels that curved up over the hips. Necklines were always high. Sleeves started long and slim, but trends changed throughout the decade to include larger puff sleeves and create those coveted wide shoulders. This sleeve had many variations, but most included a generous gathering at the seam. Other options included pleated sleeves, capelet sleeves which looked like a cape on the shoulder, and butterfly sleeves which flared out.
These designs worked for all activities, whether shopping, going to church or enjoying an informal evening event. Dresses for daytime parties often included ruffles, lace and florals and were enhanced with a white dress collar. Women would add gloves and they rarely left the house without a hat. It was also popular to accentuate the waist with a belt, usually made in the same fabric as the dress itself.
Upside-down V-shaped seams and half-moon-shaped seams under the bust made the waist appear smaller, keeping the fabric smooth and fitted. Sometimes, the upper bodice included gathers above the seam to enhance this appearance.
By the 1940s, women were more focused on practical elements. Hemlines were shorter, as the reduction in fabric made the garments more affordable and easier to work in. There were fewer embellishments; decoration was pintuck pleats and gathers around the bust. Shirring was also popular, helping to narrow the waist on a top or create a sleek, sultry look for evening wear.
Puff sleeves were out, and short deep cap sleeves were in. Women were keen to keep their feminine hourglass silhouettes, so belts remained a key feature of all dresses. Necklines stayed high, but women did start to experiment with their shirt dresses, opening the buttons to create a high V-neck style, above the collar bone.
Our beautiful Betty dress embodies the trends of the retro era. Falling just below the knee, the dress celebrates the waist with a thin tie. Loose flared sleeves look incredible with the gathered V-neck bodice. The skirt is fitted down to the hip where it flares out to create the classic tea dress style.
It is the gathering at the bust and shoulders that really bring this design to life. This feature at the shoulders helps to make that puffy sleeve, adding volume to the look. Similarly, at the bust, this clever style element works to create the illusion of a fuller chest and was a very popular characteristic of the time.
Prints were also popular throughout the 1930s. They could be floral, polka dots, striped or novelty, in spring colours like pink, butter yellow, peach, sky blue, orange, tan, white orchid or rose. In the following decade, they preferred primary colours and navy, black, brown, beige, rose pink, and copen blue.
The Betty dress has a floral print with a bold red colour inspired by cherry blossom, one of the first signs that spring is on its way. Cherry blossom can lift your spirits, bringing hope at the end of a long winter. Also known as Sakura, it has a pure, renewable beauty that excites and inspires. Sakura season is a great opportunity to celebrate the inner strength of women.
In the 30s, silk crepes, acetates and rayons were the materials of choice, while day dresses in the 40s added wool or chambray to the mix. Fabrics such as velvet and silk were for formal afternoon events, while chiffon and shiny rayon were evening materials.
Our Betty Dress is made of Rayon. This fabric can be adapted to look like any of the more expensive materials, making it popular among dressmakers. It is also known as viscose or artificial silk.
Natural fibres, such as eucalyptus, beech, pine, bamboo, soy and sugar cane are chemically processed to create this soft fabric. The pulpy substance is spun into the fibres that make our Betty dress. Viscose is cheaper than silk but keeps that same irresistible feel and drapes beautifully on the body. The ideal combination of affordability and luxury, this breathable fabric is easy to work with, blending well with woven fabrics and soaking up dyes to make vivid, bold colours.
It is an environmentally friendly and sustainable fabric due to its use of fast-growing natural elements.
The Betty Dress is a versatile piece that can be dressed up or down to suit the occasion. With flat sandals or heels, you’ll have a casual retro day look that ensures you are ready for anything! Alternatively, ooze elegance with seamed stockings and pull in that waist as tight as you can to evoke images of a 1930s Hollywood actress!
“What a strange thing!
to be alive
beneath cherry blossoms.”
― Kobayashi Issa
Working with local manufacturers is incredibly important to us.
As a company, we have been thinking about how we can make less of an impact on the environment and we believe that waste management is the key! The fashion industry is one of the most polluting industries, accumulating a huge amount of waste material with every single product. Working with local manufacturers means we have more control over how items are made, reducing the amount we throw away.
It is just one of the reasons why we love our local team.
Figure 1 - Fit Meetings in our London Studio compliant with covid rules - trying on samples and adjusting sizes
As our Weekend Doll factory is so close by, we can visit at any time to keep an eye on production practices and ensure everything is running smoothly.
Our small factory is run by a lovely family who focus on quality, rather than quantity. This is in direct opposition with overseas companies who tend to have high minimum order rules. We can produce the exact number of pieces that we need, rather than over-manufacturing in the hope of higher sales.
Does this cost more? Of course! And our prices reflect this. However, we believe that you will appreciate a premium product and will be less likely to throw it away after a few wears. Our garments are designed to be worn for years, unlike cheaper products that are destined for landfill after two or three uses.
The only way we could reduce our waste further, is to make items to order. We are not quite there yet, but our small order system does allow us to listen to customer demand and produce more of what you want and less of what you don't.
Figure 2 - Collecting Anne Top Samples that have just been made from our London Factory
Keeping our production process local dramatically decreases our carbon footprint. The distance from our London-based factory to our UK headquarters is short, reducing our fossil fuel emissions. This also makes for a much smoother transit, reducing our packaging needs so that we can keep our plastic waste to a minimum.
Figure 3 - One of our machinists sewing the bias binding into skirts and trousers
Working with local businesses helps to boost the UK economy. It is a circular process – we pay local people to create our designs and they then use their wages to buy local produce. The more money that is circulating around the country, the better for individuals, businesses and the overall state of the economy.
As a bonus side-effect of this – working with local suppliers helps to create more jobs, boost community spirit and adds value to the area.
When considering the costs of production, we have always been careful to calculate a decent wage into our budget. Unfortunately, some (not all) overseas manufacturers pay a very poor wage and offer disgraceful working conditions for their employees. We knew we wanted to create a happy working environment for anyone on our team. Paying them a wage that offers a better standard of living is important.
Figure 4 - Burgundy, Brown and Green Skirt Pieces being cut out in our Factory, ready to be made
There are many other benefits to British-made products. One that has been particularly important recently, is that the manufacturing process is almost pandemic proof. There are no border controls to contend with and social distancing and family bubbles can be maintained with ease in our factory.
Our turnaround time on production is much faster thanks to a reduction in transportation. This applies not only to our finished items, but to the materials required to create them. The whole process is localised, allowing us to work closer to the selling season and helping us to respond to what customers need, when they need it. A reduction in guess-work dramatically reduces the waste that we cause as a fashion company.
Finally, since we know everything about our production process, we can offer superior customer care. Want to know about the materials used in your favourite A-Line Skirt in Mustard or Navy from our latest collection? We can tell you about every single thread of yarn used. All of our materials are sourced locally from our list of trusted fabric suppliers.
You will see the Made in UK sign on the entire Weekend Doll collection. As a retro clothing retailer, it makes sense that we work in a way that gives a nod to production processes of the past. While our techniques are modernised, keeping it British is a signature part of our brand.
The A-line skirt is a classic design. The term ‘A-line’ dates back to 1955, when fashion designer Christain Dior crafted the ‘A-Line’ collection. However, this skirt design dates back further and describes any skirt or dress with a hemline wider than the waist.
Its popularity during the 1940s made the A-line skirt a common style option in everyday life. Due to war rationing, skirts with frills and ruffles were banned, and designs became simple and practical. Skirts were made with less fabric and limited to a 78’ sweep. The cut made it easy to wear and allowed movement without being too tight. After the war, pleated designs gave skirts a slight swing and cuts then moved towards fuller skirt styles into the 50s.
The beauty of the A-line skirt is its flattering design. Many women wore this style to emphasise the waist and balance out the shoulders and bust. This cut is still popular today and retains its appeal in both dress and skirt design. The A-line also suits many body shapes with different volumes of skirt, adding more or less emphasis on the curves.
We recently added a beautiful A-line skirt to the Weekend Doll collection. After many months of sourcing suitable fabrics and crafting the perfect design details, this piece pays homage to the iconic design of the 1940s.
Our A-line skirt features include:
Crepe fabric closely resembles the feel and appearance of vintage textiles. Its lightweight construction has a unique rippling texture and drapes beautifully, making it perfect for skirts and dresses.
Historically, crepe fabric was worn in times of mourning. However, in modern design, it is typically used in high fashion and delicate garments. While crepe is thousands of years old, in some cases, it is still woven in the same way as traditional methods.
In recent clothing production, the term crepe refers to many different textured fabrics. However, overall, it typically identifies materials using organic and safe methods.
The benefits of crepe are its beautiful draping, lightweight texture and durability when cared for correctly. It’s also soft and comfortable, making it the perfect addition to casual and formal wardrobes.
To complement the vintage texture of crepe fabric, our A-line skirt features a natural Corozo button.
Corozo is a natural product and is often referred to as ‘vegetable ivory’ due to its similarities with ivory. This material is made with organic fibres tightly wound together, making it durable and scratch-resistant. Corozo is also porous and allows dyes to penetrate deep into the material. Another element of this product is that every button is unique. The natural grain of Corozo makes it different for every piece, which is the perfect complement to vintage-inspired clothing.
The A-line skirt is a versatile style piece in any wardrobe. To get that vintage look, opt for the classic blouse, skirt and paddle shoe combination. As this cut sits on the waist, it shows off your silhouette beautifully. To emphasise curves, pair with a cute and cropped cardigan for a work to evening wear look.
The A-line skirt also transitions perfectly to glamorous occasion looks. Just pair with heels, stockings and a dash of red lippy to complete the vintage look.
The design was initially based on a blouse and skirt. It proved to be very versatile because of how easy it was to put on and styled according to the formalities of the day or event. When looking through old patterns, magazines and photos, you notice some dresses looked very casual; others were designed to be more formal - perhaps by adding more decorative buttons, trims or changing the collar style.
Our new 40s-inspired shirt dress balances sophistication and utilitarian styling - meaning you can be both practical and sophisticated. The design has a distinctive revere collar and cinches at the waist to flatter the silhouette while providing comfort. Authentic 40s-inspired yoke detailing at the shoulders and adjustable tie belt create a retro look. Plus, the design incorporates a wide hemline to add body and structure to this look. This beautifully structured dress drapes perfectly and suits all body types.
The Katherine dress design features:
At Weekend Doll, we are always working hard to bring you unique items - that’s why we’re excited to introduce our new Hydrangea floral print in 1930s and 40s vintage colours. Our inspiration comes from the beautiful floral displays in Japan. Here, the Hydrangea grows mainly in the rainy season between June and July and creates a stunning variety of colours. Not only does this flower symbolise grace and beauty, but there’s also certainly something magical about it too, as they can change colour in daylight.
Inspired by this beauty, we have experimented with different colourways to get the best vibrant and sweet print.
Take a look at the final print colour below:
We understand the fashion industry has a massive impact on the world around us. So at Weekend Doll, we are taking steps to minimise our footprint. For example, many garments are made from viscose. While viscose is a natural resource (originates from wood pulp), the processes used to create it have detrimental effects on the planet.
With research and innovation, we are happy to partner with a factory that shares our ethics and values. This collaboration will see our new dress collection crafted with Ecovera blend viscose crepe and made in a factory that cares for its staff and community.
The fabric used in our new collection is designed for us - it’s a long and slow process, but totally worth it! Plus, we use biodegradable shell buttons, and this style is lined in 100% cotton for the best quality.
We hope our unique Katherine shirt dress will brighten up your mood and give you plenty of vintage style inspiration for the new season.
Autumn is the perfect time to wear an iconic beret. This hat style is synonymous with elegance and French styling and remains a classic that never goes out of fashion. The style we all know and love captures a timeless and chic vibe with all types of outfits. It’s also the perfect way to inject colour into your look with the range of shades available.
The classic design of the beret often conjures a stereotype of Parisian women sipping coffee with a cigarette in the city. However, the design dated back many years and was created long before they were named the beret. This hat style was originally known as a felt hat and was worn by farming classes back in the 14th and 15th centuries. In the 1800s, it was adopted by the French and Spanish military, and in more recent decades, it became a symbol of style, with movie starlets from Greta Garbo to Marlene Dietrich sporting this headwear.
The beauty of the beret is that you can wear it in different ways. This adds a unique touch to any look and offers you a choice of hairstyles to match your outfit.
The most popular ways to wear a beret include:
Wearing a beret pulled to the side is an iconic look and is often seen in old Hollywood films. This style creates an air of elegance and is ideal for styling hair in a low bun or loose curls behind the ear. For example, actress Marlene Dietrich was a fan of the beret, and pictures see her sporting iconic masculine style looks with this chic hat. Her style in the 1930s was quite rebellious for the time, but it gave her a unique and classic look that was adorned by others.
Another popular way to wear a beret is pulled back from the forehead. This look frames the face and is ideal for pairing with curls. It’s also a great way to showcase beautiful vintage-inspired earrings and accessories. Check out this image for inspiration on how to style a beret this way.
1940s women is wearing a french beret
Wearing a beret sat on the crown of the head is a perfect way to mimic looks of the 1930s and 40s. This styling is another popular look with loose curls and pretty accessories. Plus, to secure it to the head, decorative pins may be used.
The recent popularity of shows such as Emily in Paris has revived a love for berets. This headwear’s influence and timelessness have also made it a top trend for autumn/winter 2021.
At Weekend Doll, we have a selection of berets available. Each is made from 100% pure wool and comes in beautiful colours for the season, including red, yellow, sage green and green. This hat is the perfect addition to your accessory collection. Plus, it makes an ideal gift for vintage lovers.
We are determined to deliver excellent customer service and are on hand to help from Monday-Friday. Please contact us at info@weekenddoll.co.uk if you have any questions.
